I’m a business and marketing growth architect who turns innovation into influence.
I’m the oldest of four boys, born and raised in Cody, Wyoming, the rodeo capital of the world. I still have a 307 area code, and no, it’s not spam. It’s just home. I went to college on a swimming and diving scholarship and came out a three-time All-American and three-time team captain. I’m a sneakerhead, and these days I spend my time painting, eating my way through new cities, and chasing whatever inspires me next.
Two decades leading and partnering with global brands — Samsung, Motorola, Sony, Kraft, Disney, General Mills — and working at Ogilvy, 360i, Edelman, and McGarryBowen. I’ve built my career solving hard problems in crowded categories, at the intersection of brand transformation, AI acceleration, cultural relevance, and performance marketing.
Most recently, as VP of Brand and Digital Marketing at TCL North America, I led the integrated brand, digital, e-commerce, and performance strategy that helped make TCL the fastest-growing consumer electronics brand in the United States for two consecutive years — elevating brand perception, modernizing operations, building high-performance teams, and strengthening partnerships with major retailers, the NFL, and the International Olympic Committee.
Change = growth.
Shifting perception from accessible to premium. Two straight years as America’s fastest-growing electronics brand.
Read the TCL rebrand →Launching premium technology and taking category share without cannibalizing the existing business.
Read the OLED story →Rebuilding the relationship people have with technology, and growing the business by doing it.
Read Phone-Life Balance →Building culture out of a true consumer insight, and winning big with it.
Read the Sizzl story →Sneaker business taught me to read culture. Brands just started paying me for it.
The operating beliefs
Most marketers solve the wrong problem.
They treat symptoms and spend on tactics before anyone has diagnosed the actual cause. I diagnose first.
Culture is a growth lever, not a vibe.
Attention you earn by being part of the moment beats attention you rent.
If you can't measure it, you don't really believe in it.
Change without a scoreboard is just chaos with a deck.
Challenger brands win by being smarter, not louder.
Bigger budgets lose to sharper strategy more often than anyone admits.
Every company was different. The result wasn’t.
If growth at your company requires change, that’s the exact job I’ve done for two decades. Let’s talk about yours.
Culture into commerce.