Make people care, then prove it moved the business. Every case study below is the same three things: what was wrong, the call I made, and what it earned.
The official TV of football Sundays
Nobody upgrades their TV for a Tuesday. So we stopped buying the category and bought the occasion.
Betting on greatness before it happens
We picked fourteen athletes before the world was watching. Two defining Milano Cortina moments were ours.
Launching OLED against a decade of LG
Samsung spent ten years saying OLED wasn't good enough. Then it built a better one and had to sell the reversal.
Making Moto matter against Apple
You don't outshout Apple, you out-think the category. We announced an open ecosystem by strapping a phone to a rocket.
Sizzl, the dating app for bacon lovers
Bacon love isn't a preference, it's an identity. So we shipped a real dating app, and it moved real bacon.
Launching The Good Dish in weeks, not months
Syndication launches get a year of runway. The Dr. Oz Show ended abruptly, and we had weeks.
From great price to first choice
Value shoppers don’t want a cheap TV. They want to feel smart about a great one. So we stopped selling price.
Phone-Life Balance
The company that invented the mobile phone told the world to put it down. Then social-driven sales grew.
If growth at your company requires change, that’s the job.
Culture into commerce.