Cole Moir Growth | Consulting & Advisory

Nineteen years of building growth. Now pointed at yours.

I've built growth for global brands against bigger budgets and longer odds: TCL, Samsung, Motorola, Sony. Cole Moir Growth brings that same discipline to companies ready to grow, with the strategy, the systems, and the measurement to prove it's working.

Start the conversation → See the proof

Services

How I grow businesses

Every engagement starts the same way: define what winning looks like, then build the plan that gets there.

01

Fractional CMO Leadership

Executive marketing leadership, scaled to your stage. I set the strategy, build the team, own the numbers, and give your board a marketing function it can trust. The same discipline I brought to TCL, Samsung, and Motorola, sized for your business.

For: companies between marketing leaders, or scaling into their first real marketing organization
02

Brand Strategy & Repositioning

When your brand means less than your product deserves, growth stalls. I reposition brands to command preference and price: consumer-first, category-smart, and accountable to the P&L. This is the work behind TCL's move from value brand to premium player.

For: brands stuck competing on price, or losing the relevance they used to own
03

Digital & E-commerce Acceleration

Your story earns the attention. Your commerce engine has to convert it. I rebuild the funnel end to end, from D2C and PDP experience to retail media and performance, tuned by measurement you can defend in a boardroom. At TCL, this discipline lifted ROAS 23% and cut acquisition costs 16%.

For: brands whose commerce engine lags their story
04

AI-Driven Marketing Transformation

AI only becomes an advantage when your team actually uses it. I bring Stanford training and operator experience to make that happen: the workflows, the tools, the measurement, and the adoption. Practical transformation, not another deck about the future.

For: leaders who need AI producing results, not presentations
05

Sports & Entertainment Partnerships

The right partnership transforms a brand. The wrong one is an expensive logo. I've activated NFL, Olympic, and Call of Duty platforms that converted at the shelf, and I bring that rigor to your next deal before you sign it, and after.

For: brands weighing a major sponsorship, or under-activating one they already pay for
06

Speaking & Workshops

Keynotes and working sessions on growth, AI-driven marketing, and turning culture into commerce. Substance first, energy always, and your team leaves with something they can use Monday morning.

For: conferences, leadership offsites, and podcasts

You don't need more marketing. You need marketing that makes money.

A TCL NFL activation: Discover the Duke, at the Super Bowl

How I work

The operating sequence

Every step is a discipline I've run at global scale. The links are the receipts.

  • Start with questions. The problem as presented is rarely the actual problem. Oscar Mayer thought it had a loyalty problem. It had an identity opportunity. Proof: Sizzl →
  • Define success before tactics. We agree on the scoreboard before a dollar moves. Bravery pays when there's a system behind it. Proof: Phone-Life Balance →
  • Start with the consumer. What do they want, fear, and believe? Value shoppers didn't want cheap TVs. They wanted to feel smart. Proof: The TCL Rebrand →
  • Map the category. Dynamics, positioning, and the openings competitors leave. Like entering OLED against a ten-year head start. Proof: Samsung OLED →
  • Then build the plan. Storytelling wired to commercial impact, measured all the way to the shelf. Proof: TCL × NFL →

Availability

A few engagements. Full attention.

I take on a small number of clients at a time, so every engagement gets the operator, not the overflow. Tell me about your growth goal. If I'm not the right fit, I'll tell you quickly and point you to someone who is.

cole@colemoirgrowth.com LinkedIn ↗