Two decades. All of it measurable.

Vice President, Brand and Digital Marketing

Led brand, digital, e-commerce, and performance marketing, turning NFL, Olympic, and Call of Duty partnerships into cultural moments that drove sell-in, sell-through, and revenue.

• —Drove 47% of TCL’s total TV sellout, four points above category average, and earned Circana’s Consumer Electronics Performance Award two years running, by unifying retail and e-commerce execution nationwide.
• —Grew the flagship large-screen TV category 97% year over year by repositioning the brand from price-led and feature-first into a premium tier with bolder, benefit-driven creative.
• —Grew the XXL segment (98 inches and above) 575% year over year, building on five consecutive years as the top-selling 98-inch TV brand in America.
• —Improved ROAS 23% and cut customer acquisition costs 16% by optimizing digital commerce and expanding retail media, guided by Marketing Mix Modeling and continuous testing.
• —Cut campaign launch timelines by more than three weeks by redesigning the marketing operating process with clear ownership across brand, media, creative, and e-commerce.

Director, Digital Marketing

Led digital strategy, unifying sales, e-commerce, and product marketing around a single web commerce strategy so Samsung could compete with more speed and focus in a fast-moving premium market.

• —Increased product consideration 12% by repositioning the digital experience around consumer benefits with an integrated UX, SEO, content, and paid media strategy.
• —Led Samsung’s entry into the OLED category against LG’s decade-plus leadership, building a go-to-market strategy that grew OLED without cannibalizing the existing premium portfolio.
• —Presented digital strategy and brand positioning directly to Samsung’s board, translating data and consumer insight into recommendations that shaped executive decisions.

Chief of Digital and Social Media, Senior Producer

Led digital transformation for Sony’s ZoCo Productions, repositioning a legacy television business for the streaming era while building and leading a 17-person cross-functional marketing organization.

• —Doubled organic traffic and increased site engagement 15X by rebuilding the digital experience around how audiences actually discover and consume content.
• —Increased brand discoverability 13% by launching a new OTT streaming platform and connected digital presence, improving findability through SEO and a UX/UI redesign.
• —Increased CRM open rates 130% and click-through 38% for a flagship syndicated program by restructuring email content and cadence around how each segment consumed content.

Senior Vice President, Digital and Social Media Strategy

Advised Samsung’s executive leadership on customer strategy, brand positioning, and go-to-market planning, leading a cross-functional team embedded full-time inside Samsung’s marketing organization.

• —Increased brand awareness 17.5% among younger consumers by sustaining premium positioning against Apple year-round rather than only at launch.
• —Lifted purchase intent 14.4% for flagship devices with an influencer series that scaled across priority channels.
• —Built a go-to-market model spanning digital, retail, and experiential, with UGC programs sustaining engagement between launch moments.

Global Head of Digital and Social Media

Led global digital and social marketing, building and mentoring a 32-person international team while unifying markets around a shared go-to-market strategy against Apple and Samsung.

• —Directed $78M in annual media and delivered 11X ROAS by modernizing the marketing technology stack and optimizing planning, buying, and measurement.
• —Negotiated more than $50M in value-added media by consolidating 71 global agencies into a single agency of record.
• —Launched 43 global product and brand campaigns by aligning product, brand, and integrated marketing around full-funnel programs.
• —Increased social-driven sales 4% with a scalable global content model that improved media efficiency while protecting brand consistency.

Account Supervisor

• —Outperformed category sales by 5.4 points and increased brand conversation 644% for Oscar Mayer as part of the team behind Sizzl, the world’s first bacon dating app.
• —Generated 890M+ impressions and more first-week downloads than Tinder with an earned-media strategy built for sharing.

Agency years